Nutraceutical Pouches

Brand Innovation: Image Is Important
No longer relegated to the dusty back aisle of the grocery store, nutraceutical products are taking center stage at progressive grocers and retail chains. As these merchants court the discerning consumer, they know product presentation makes a powerful difference in profitability. In turn, brands must vie for the best real estate, or shelf space, by offering compelling package design.

Stand-up Nutraceutical Pouches are gaining strong momentum in this competitive retail environment. Typically made of laminated films, pouches can be easily pre-printed with colorful eye-popping graphics that wrap around the package’s exterior. Whether a brand wants to convey an earthy, natural feel or an avant-garde new-age vibe, pouches present graphic artists and brand specialists with the flexibility to interchange or combine matte and high-gloss print finishes. Brands can experiment with layered, textured looks as they strive to capture the interest, and loyalty, of consumers looking for an upscale product experience.

Beyond interesting graphical treatments, Nutraceutical Pouches configurations also present opportunities for brands to differentiate their products from competitors. For example, the bottom of a Nutraceutical Pouch can be made of a clear barrier structure to allow the consumer to see the Nutraceutical Pouches’s quality contents through the bottom gusset. In this type of Nutraceutical Pouches design, a foil layer in the front and back panel protects the contents.

Purity & Freshness Guaranteed
Nutraceuticals are uniquely positioned at the intersection of mainstream foods/beverages, organic/alternative products and medical nutrition/pharmaceuticals. As such, consumer expectations are extremely elevated. They want to know that their products are made of the most pure and advanced ingredients under the highest-quality manufacturing conditions.

As a packaging choice, Nutraceutical Pouches can give both consumers and manufacturers peace of mind that their products meet the most stringent standards for health and safety. Many Nutraceutical Pouches contents can be pasteurized, even sterilized. Moreover, some leading Nutraceutical Pouches suppliers provide 100% inspection for all retort and hot fill Nutraceutical Pouchesorders. This means they test every single pouch before delivering it to customers to ensure pouch integrity, including proper seals and barriers to prevent bacteria from entering and contents from being compromised.

The latest hot fill Nutraceutical Pouches can accommodate foods and beverages with acidity of more than 4.6 pH and processing temperatures up to 205 degrees Fahrenheit. In other words, Nutraceutical Pouches provide manufacturers the ability to safely package a very broad range of products.